Digital Marketing Specialist
Contract
Negotiable
Title: Digital Marketing Specialist (SEO, PPC & Social Media) - 6 Months Contract
Location: London
Salary Range: Negotiable
About the Company
This is an exciting opportunity to join a rapidly growing technology company at the forefront of video and data compression innovation. They utilize cutting-edge AI and parallel processing to develop industry-leading solutions for data, video, imaging, and point-cloud compression. Their innovative codecs have achieved international standard status by prestigious organizations like MPEG/ISO and SMPTE.
The company fosters a culture of relentless research and development, evidenced by its ever-expanding portfolio of nearly 1,000 international patents alongside a range of software products and solutions.
The Role
We are searching for a highly skilled and creative Digital Marketing Specialist to join our client's dynamic marketing team and support a critical campaign launch. You'll be a multifaceted marketing whiz, wielding expertise in SEO, PPC, and social media to amplify their online presence, drive targeted traffic, and foster brand awareness.
Responsibilities
SEO & PPC:
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Design, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media advertising) to achieve key performance indicators (KPIs).
- Conduct thorough keyword research, craft compelling ad copy, and utilize A/B testing to optimize campaign performance and maximize return on investment.
- Leverage analytics tools like Google Analytics and SEMrush to monitor and analyze SEO and PPC metrics. Generate detailed reports that translate data into actionable insights for campaign improvement.
Social Media:
- Develop, implement, and manage a comprehensive social media strategy to cultivate brand awareness and drive audience engagement.
- Collaborate with the creative team to generate captivating content across social media platforms, including writing engaging posts, crafting informative blogs, and developing impactful multimedia content.
- Manage and maintain various social media accounts and content, including the company website, LinkedIn, and other relevant platforms.
- Establish key social media KPIs (Key Performance Indicators) to track and measure campaign success.
- Analyze data from social media activities to determine the effectiveness of campaigns and suggest content optimization strategies.
- Monitor SEO and user engagement metrics to inform content creation and improve reach.
- Compile and share weekly reports that provide insights into campaign performance and overall efficacy.
Required Skills
A keen understanding of SEO principles, PPC best practices, and social media marketing strategies.
Exceptional communication skills, with the ability to craft clear, concise, and engaging content in various formats.
Top-notch analytical skills with proven ability to interpret data and translate it into actionable insights.
Strong creative mindset and the ability to generate innovative social media content ideas.
Excellent time management and organizational skills to handle multiple tasks and deadlines effectively.
Proficiency in key digital marketing tools (Google Analytics, Google Ads, Bing Ads, SEMrush, social media platforms, Adobe Creative Suite).
Qualifications & Experience
Bachelor's degree in Marketing, Business, or a related field.
Minimum 3+ years of proven experience in a digital marketing role, with a strong track record in at least two of the following areas: SEO, PPC, and social media marketing.
Get in touch
Contact Ollie at microTECH Global for more information on this role and similar opportunities.
Location: London
Salary Range: Negotiable
About the Company
This is an exciting opportunity to join a rapidly growing technology company at the forefront of video and data compression innovation. They utilize cutting-edge AI and parallel processing to develop industry-leading solutions for data, video, imaging, and point-cloud compression. Their innovative codecs have achieved international standard status by prestigious organizations like MPEG/ISO and SMPTE.
The company fosters a culture of relentless research and development, evidenced by its ever-expanding portfolio of nearly 1,000 international patents alongside a range of software products and solutions.
The Role
We are searching for a highly skilled and creative Digital Marketing Specialist to join our client's dynamic marketing team and support a critical campaign launch. You'll be a multifaceted marketing whiz, wielding expertise in SEO, PPC, and social media to amplify their online presence, drive targeted traffic, and foster brand awareness.
Responsibilities
SEO & PPC:
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Design, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media advertising) to achieve key performance indicators (KPIs).
- Conduct thorough keyword research, craft compelling ad copy, and utilize A/B testing to optimize campaign performance and maximize return on investment.
- Leverage analytics tools like Google Analytics and SEMrush to monitor and analyze SEO and PPC metrics. Generate detailed reports that translate data into actionable insights for campaign improvement.
Social Media:
- Develop, implement, and manage a comprehensive social media strategy to cultivate brand awareness and drive audience engagement.
- Collaborate with the creative team to generate captivating content across social media platforms, including writing engaging posts, crafting informative blogs, and developing impactful multimedia content.
- Manage and maintain various social media accounts and content, including the company website, LinkedIn, and other relevant platforms.
- Establish key social media KPIs (Key Performance Indicators) to track and measure campaign success.
- Analyze data from social media activities to determine the effectiveness of campaigns and suggest content optimization strategies.
- Monitor SEO and user engagement metrics to inform content creation and improve reach.
- Compile and share weekly reports that provide insights into campaign performance and overall efficacy.
Required Skills
A keen understanding of SEO principles, PPC best practices, and social media marketing strategies.
Exceptional communication skills, with the ability to craft clear, concise, and engaging content in various formats.
Top-notch analytical skills with proven ability to interpret data and translate it into actionable insights.
Strong creative mindset and the ability to generate innovative social media content ideas.
Excellent time management and organizational skills to handle multiple tasks and deadlines effectively.
Proficiency in key digital marketing tools (Google Analytics, Google Ads, Bing Ads, SEMrush, social media platforms, Adobe Creative Suite).
Qualifications & Experience
Bachelor's degree in Marketing, Business, or a related field.
Minimum 3+ years of proven experience in a digital marketing role, with a strong track record in at least two of the following areas: SEO, PPC, and social media marketing.
Get in touch
Contact Ollie at microTECH Global for more information on this role and similar opportunities.
19003TO5
UK [United Kingdom] - London Central & City - London, UK
| Commercial / Management / Executive: | Marketing |
T : +44 1628 206 223
E : executive@microTECH-global.com
E : executive@microTECH-global.com
