Regional Marketing Manager

Role: Regional Marketing Manager

Location: Baden

Are you a results-driven marketing professional with a passion for driving brand awareness and supporting business growth? On behalf of our client, a global leader in advanced power solutions, we are seeking a Regional Marketing Manager to spearhead marketing initiatives across the EMEA (Europe, Middle East, and Africa) region. Based in Baden, Switzerland, this is a unique opportunity to shape and implement marketing strategies in a dynamic and fast-paced environment.

About the Role
As Regional Marketing Manager, you’ll play a pivotal role in implementing regional marketing strategies that align with business objectives and global segment strategies. Your responsibilities will include:

• Developing and communicating local go-to-market strategies, product value propositions, and positioning to align with regional and global initiatives.
• Collaborating with Product Management, Segment Leaders, Business Development, and Sales to define value propositions and strategies tailored to vertical market trends.
• Conducting market analyses and customer research to inform strategy and evaluate market conditions and competitor activity.
• Leading the delivery of commercialization assets (e.g., product presentations, datasheets, ordering guides) to support product launches.
• Driving trade show strategy and execution in coordination with Sales, Marketing, and Product teams.
• Managing regional web presence strategies, including SEO and LinkedIn engagement, to increase brand awareness.
• Utilizing tools like Salesforce (SFDC) for pipeline analysis, lead generation, and campaign management, with regular reporting to the Regional Leader.

What We’re Looking For
The ideal candidate is a creative, self-motivated marketing professional with a strong technical background. Key qualifications include:

• A Bachelor’s degree from an accredited university.
• At least 5 years of technical marketing experience.
• Strong English communication skills, both written and verbal.
• Ability to travel up to 70% within the EMEA region.

Preferred Skills

• Proficiency with MS Office tools (Excel, PowerPoint, Word, Access) and familiarity with internet and intranet tools.
• Fluency in additional languages such as German, French, Italian, or Spanish is highly desirable.
• Strong problem-solving and analytical skills.
• A collaborative mindset with the ability to work autonomously and manage multiple priorities effectively.

Why Join Us?
This role offers the chance to make a tangible impact by developing and implementing marketing strategies that drive growth in a global organization. Collaborate with cross-functional teams, expand your professional expertise, and shape the future of marketing in transformative industries.